Children eat fish snacks together.
Chips

Everyone loves chips – but is there a healthier option?

Chips are Norway's most popular snack. Whether it's Friday night, movie night or a party - a bag of chips is a must. But what if you could enjoy the same crispy, crunchy feeling without the guilty conscience?
Fish gold is the answer many have been waiting for. Made from crispy fried salmon skin, fish chips offer a whole new snacking experience: high in protein, rich in omega-3 fatty acids, and without the empty calories of regular potato chips.

What is fish gold?

Fish gold is a snack made from dried and crispy fried fish skin – usually from salmon. Unlike traditional potato snacks which are based on potatoes and starch, fish gold is a pure protein source with natural content of healthy fatty acids.

How is fish gold made?

  1. Salmon skin is obtained as a by-product from the salmon industry.
  2. The skin is dried and seasoned with natural flavors
  3. Deep-fried for crispy, crunchy snacks
  4. Packed without artificial additives
The result? A sustainable snacks which utilizes raw materials that would otherwise go to waste.

Fish snacks vs. regular potato snacks – the big comparison

PropertyFish chipsRegular potato chips
Protein50-70%5-7%
Carbohydrates0-2%50-60%
Omega-3High contentNo
Saturated fatLowLoud
GlutenGluten-freeOften gluten-free
AdditivesMinimalOften many
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Why choose fish chips over potato chips?

  • Protein-rich snacks – Perfect for training and active lifestyle
  • Omega-3 fatty acids – Supports heart and brain health
  • Low carb – Suitable for keto, low-carb and high-protein diets
  • Satisfying – High protein content provides a better feeling of satiety
  • Sustainable – Utilizes by-products from the salmon industry

Flavors and varieties of fish chips

Fish chips come in several exciting flavors that match the classic chip favorites:

🧂 Sea salt

The classic version. Mild, salty taste that lets the natural umami flavor of the salmon shine through. Perfect for purists.

🌶️ Paprika

Smoky, sweet paprika flavor reminiscent of classic paprika chips – but with a healthier twist.

🔥 Wasabi

For those of you who like it strong! Wasabi gives a kick that goes perfectly with the crispy texture.

🍒 Cranberry

A unique combination of salty and sweet. Cranberries add antioxidants and a fresh taste.

🥚 Egg

Creamy egg flavor that provides a rich and full-bodied taste experience.
(coming soon)

Nutrition: Why Fish Chips Are a Smarter Snack

Protein content that beats everything

While a bag of regular potato snacks might give you 5 grams of protein, the same amount of fish meal can give you over 50 gram proteinFor those of you who exercise, build muscle or just want to stay full longer, this is a game-changer.

Omega-3 in every bite

Salmon skin is naturally rich in EPA and DHA – the marine omega-3 fatty acids such as:
  • Supports heart health
  • Contributes to normal brain function
  • May reduce inflammation in the body
  • Is recommended by the Norwegian Directorate of Health

No empty calories

Regular potato snacks are full of starch and fast carbohydrates that provide short-term energy and subsequent blood sugar drops. Fish chips contain almost zero carbohydrates, making them ideal for:
  • Low-carb diets
  • Keto diet
  • Diabetics who want to avoid blood sugar fluctuations
  • Anyone who wants a filling snack

Who is fish gold suitable for?

✅ Fitness enthusiasts

High protein content makes fish chips a perfect post-workout snack or protein-rich snack.

✅ Low carb and keto

With zero carbs, fish chips fit perfectly into the ketogenic diet without kicking you out of ketosis.

✅ Health-Proven Snacks

Want something crunchy and delicious without a guilty conscience? Fish chips give you the snacking experience with nutrition.

✅ Barn

Omega-3 is important for children's brain and eye development. Fish chips are a smart way to get them healthy fatty acids.

✅ Those who don't eat pork

For Muslims, Jews, or others who avoid pork products, fish chips are an excellent alternative to bacon and savoury chips.

✅ Fisherman

Do you eat fish but not meat? Fish chips fit perfectly into your diet.

Fish chips vs. other snack options

Fish chips vs. bacon gold

Bacon chips are also rich in protein, but:
  • Contains only saturated fat – no omega-3
  • Made from pork products – not for everyone
  • Higher environmental footprint than fish chips
Winner: Fish Chips 🏆

Fish chips vs. vegetable chips

Vegetable chips are marketed as healthy, but:
  • Often as much fat and calories as regular chips
  • Low protein content
  • No omega-3
Winner: Fish Chips 🏆

Fish chips vs. nuts

Nuts are nutritious, but:
  • High calorie content
  • Easy to overeat
  • Not the same crazy snack experience
Winner: Draw – both have their place!

How to use fish chips

Fish chips are not just a snack – they can be used in many creative ways:

🥗 Topping on salad

Crush fish chips over the salad for extra protein and crunch.

🍜 In soups and ramen

Add fish chips on top of a hot soup for texture and umami.

🥑 With dip

Serve with guacamole, tzatziki or aioli for a protein-rich snack plate.

🍳 Lunch boost

Crush over scrambled eggs or avocado toast for an omega-3-rich start to the day.

🎉 For the party

Impress your guests with a healthier snack that actually tastes good!

Frequently asked questions about fish chips

Are fish chips really healthier than regular chips?

Yes! With higher protein, omega-3 fatty acids, lower carbohydrates and less saturated fat, fish chips are nutritionally superior to regular potato chips.

Do fish chips taste a lot like fish?

No, quality fish chips have a mild, delicate taste with natural umami. They don't taste "fishy" or strong.

Are fish chips gluten-free?

Yes, pure salmon skin is naturally gluten-free. Always check the ingredient list for any additives.

How long do fish chips last?

Several months in unopened packaging. After opening, they should be stored dry and airtight.

Can children eat fish chips?

Absolutely! Fish chips are a nutritious snack for children, provided they don't have a fish allergy.

Are fish chips sustainable?

Yes, fish chips utilize salmon skin that would otherwise be thrown away. This reduces food waste and maximizes resource utilization.

Conclusion: Fish chips – the snacks of the future

Chips will always be a part of Norwegian snack culture. But with the increasing focus on health, sustainability and smart food choices, it's time to rethink.
Fish chips offers everything you love about chips – the crispy texture, the satisfying crunch, the great flavors – but with a nutritional profile that actually does your body good.
High protein. Omega-3. Zero carbohydrates. Sustainable production.
Next time you're craving something crunchy and delicious, try fish chips. Your body will thank you.

Fish Chips – The Healthier Option Everyone Is Talking About
Fish Chips – The Healthier Option Everyone Is Talking About